he Master aims to provide participants with comprehensive and high level training which effectively combines the academic expertise of university professors in the field of corporate communication with the professional skills of communication managers belonging to some of the main global companies and communication agencies.
Classes develop a managerial and pragmatic approach and imply an active participation of the students who are involved in the discussion of business cases, in the implementation of strategic and operational documents such as communication plans, media plans and creative briefs, in the implementation of a final individual project work where students can make good use of the skills acquired during the Master and the internship
The course begins on September, 2016 and runs until October, 2017 (lessons are interrupted during Christmas, Eastern, and Summer breaks).
The course ends with an internship lasting at least 400 hours.
5 hours per day for 3 days a week - Tuesday to Thursday
nal exams at the end of each course and a final project work are due in order to get the Diploma, which will be obtained by the students after passing all the exams, the internship and the final project work
Courses
Corporate communication
Businessto- Business communication
Consumer behaviour
Brand management
Market insights & Account management
Internal communication & Employer branding
Corporate & marketing public relations
Advertising creative & media strategy
Interactive marketing communications
Qualitative & quantitative market research
Oral and written presentations
EU business language course
Eastern culture and language course
Stage and Project work
- Aula internazionale
- Docenti internazionali
- Lezioni in lingua straniera 100%
- Tirocinio formativo all’estero
- Tirocinio formativo presso aziende internazionali
