Innovative approach due to the multidisciplinary path: the Faculty of Economics and the Faculty of Psychology do synergies to provide students with a set of skills aligned to the increasingly complex needs of companies and organizations that operate internationally;
International perspective of the learning program that is entirely taught in English, and sees students coming from different international contexts;
Learning paths that provide a strong integration between professors, managers and professionals making use of established teaching methods and the most innovative methodologies that leverage to group projects, field experiences and learning laboratories;
Development of a personal and professional network, in parallel with the opportunity to live an experience of cultural and personal growth in a campus and in a city full of opportunities and stimuli.
Finalità
Students involved in MIMM program will acquire competences and skills suitable for attending marketing management positions in both national or international firms. Thanks to the multidisciplinary approach featuring the program, students might also reachanalytical positions (such as positions supporting the decision making process).Industrial, service organizations, marketing research institutes and international organizations both profits and no profit might be suitable context for putting into practice the acquired competences.
Participants will therefore be exposed to the fundamentals needed to launch and direct their career such as:
- International Marketing Manager
- Country Manager
- Export Manager
- International Sales Manager
- International Brand and Communication Manager
- International Area Manager
- International Marketing Researcher
- International Analyst
SOFT SKILL COURSES
PROPEDEUTIC ECONOMICS COURSES
Fundamentals of business management
Principles of marketing
PROPEDEUTIC PSYCHOLOGY COURSES
Fundamentals of social sciences and psychology for marketing
Principles of applied social research methodology
Introduction to internationalisation
Understanding international markets
Consumer behaviour
International marketing research
Marketing strategies in an international setting
Evaluating companies and markets for action
Managing the international marketing mix
Managing psychology in an intercultural context
FIELD PROJECTS AND SEMINARS
STAGE AND FINAL REPORT
- Aula internazionale
- Docenti internazionali
- Lezioni in lingua straniera 20%
- Tirocinio formativo all’estero
- Tirocinio formativo presso aziende internazionali
