Master Customer Experience Management – Major of the Master in Marketing Management Luiss Business School

The Master’s Degree Programme in Marketing Management – Major in Customer Experience Management at Luiss Business School is a one-year Master of Science equivalent to “Master Universitario di I livello” in accordance with the Italian university system. It provides students with at least 60 ECTS – European Credit Transfer and Accumulation System. At the end of the Programme, the Master’s Diploma “Master Universitario di I livello” will be conferred to participants who have passed exams or others assessment tests envisaged in the study program. Target audience of the Major in Customer Experience Management The Major in Customer Experience Management is aimed at recent graduates — or those graduating soon — interested in developing competencies in the industry.

Contatti Website

  • Master di primo Livello
  • Inglese
  • Full time
  • 12 Mesi
Richiedi maggiori informazioni a:
Luiss Business School

        Master Customer Experience Management – Major of the Master in Marketing Management

                  Puoi anche scrivere un messaggio:

                    * campi obbligatori
                    Normativa privacy
                      • Altre edizioni
                      • Milano - Italia

                      Objectives of the Major in Customer Experience Management at Luiss Business school

                      Today more than ever, customers expect personalized experiences, a “transparent” relationship, efficient delivery and immediate satisfaction. There is no doubt that through the managerial management of the service it is possible to improve the Customer Experience and generate an advantage in the new competitive arena where product, quality and price are no longer sufficient to have full customer satisfaction. For these reasons, the Major in Customer Experience Management aims at providing a real understanding of the customer and the variables that influence its experience in the multiple interactions with the company. It represents a fundamental requirement for any organization that aspires to become “customer-centric”.

                      Career prospects

                      The programme puts students on career paths in a wide range of organisations in positions such as:

                      • Customer Experience Consultant, Customer Insights and Journey Specialist
                      • Customer Relationship Management Specialist
                      • Customer Experience Design Specialist
                      • Brand and Customer Specialist
                      • Customer Experience Manager

                      The curriculum of the Major in Customer Experience Management is designed to ensure and support the progressive professional and personal growth of students who benefit from a productive learning experience: lessons, case studies, group work sessions, and a high-level faculty comprised of both academics and professionals.

                      Induction week

                      The induction week is an introductive week to the Major in Customer Experience Management during which students can settle in and familiarise themselves with life on campus. Ice-breaking labs, seminars, workshops, and presentations allow students to meet their classmates and get a better idea of the services offered by Luiss Business School, as well as curricular and extracurricular activities.

                      General management

                      • Strategy
                      • Economics of Strategy
                      • Accounting & Performance Measurement
                      • Financial Management
                      • Organization and People Management
                      • Business Law

                      Core courses

                      • Advanced Marketing Management
                      • Marketing Metrics

                      Advanced courses

                      • Marketing research, customer analytics & big data per il Marketing
                      • Decision Making Processes
                      • Service Marketing
                      • Digital & Social Media Marketing
                      • Customer Experience Management
                      • CRM & Customer Knowledge
                      • Technology & CX Innovation
                      • Acquisition, Cross-selling & Loyalty
                      • Customer Engagement & Branding
                      • Customer Behaviour in B2B Market

                      Prossime Selezioni

                      A distanza: 2/3 e 23/24 febbraio.

                      Test logico e test di inglese: 2 e 23 febbraio dalle ore 10:00; colloquio motivazionale: 3 e 24 febbraio dalle ore 10:00

                      La documentazione di iscrizione completa deve essere inviata entro tre giorni lavorativi prima di ciascuna sessione.

                      • Valutazione del cv
                      • Test e/o colloquio di lingua
                      • Test di logica e/o psico-attitudinali
                      • Colloquio individuale motivazionale
                      Frequentare questo master ha un costo di € 16000 Incl. IVA.

                      Si, sono previste borse di studio

                      10% Early Bird. Participants who enrol by April 29, 2022 will be entitled to a 10% fee reduction. 5% Early Bird. Participants who enrol by June 24, 2022 will be entitled to a 5% fee reduction.

                      Professione Corpo Docente:

                      80%
                      Docenti universitari
                      10%
                      Ricercatori/lettori/visiting professor
                      10%
                      Politici, funzionari PA, lobbisti
                      * I dati potrebbero essere relativi alla Scuola e non al Master

                      School

                      Nome del Master
                      International Cooperation for Local Development-Major of the Master in International Management Roma
                      Big Data and Management - Major of the Master in Digital and Business Transformation Roma
                      Corporate Finance - Major del Master in Financial Management Roma
                      Amsterdam
                      Pharmaceutical &Healthcare Administration Major del master in management della filiera della Salute Roma
                      Master in Diritto Tributario, Contabilità e Pianificazione Fiscale Roma
                      Digital Marketing - Major del Master in Marketing Management Roma
                      Milano
                      Fashion Management - Major of the Master in International Management Roma
                      Master in Open Innovation & Intellectual Property Roma
                      Master Business Transformation - Major of the Master in Management and Technology Belluno
                      Sport Management - Major del Master in Management delle Imprese Creative e Culturali Roma
                      Tourism Management -Major of Master in International Management Belluno
                      Master in International Management – MIM Roma
                      Sustainability and Energy Industry - Major of the Master in International Management Milano
                      Writing School for Cinema and TV - Major del Master in Management delle Imprese Creative Culturali Roma
                      Amministrazione, Finanza e Controllo - Major del Master in Financial Management Roma
                      Music - Major del Master in Management delle Imprese Creative e Culturali Roma
                      Milano
                      Fashion and Luxury Business – Major of the Master in International Management Amsterdam
                      Milano
                      Gestione delle Produzione Cinematografica e Televisiva- Master in Management delle Imprese Creative Roma
                      Export Management- Major of the Master in Marketing Management Roma
                      Real Estate & Finance - Major del Master in Financial Management Roma
                      Digital Business Strategy-Major of the Master in Digital and Business Transformation Milano
                      Project Management-Major del Master in Gestione delle Risorse Umane e dei Progetti Roma
                      Milano
                      Business Transformation-Major of the Master in Digital and Business Transformation Roma
                      Management dei prodotti biomedicali probiomed – Major Master management della filiera della salute Roma
                      Part-time MBA Milan Milano
                      Global supply chain management - Major of The Master in Digital and Business Transformation Roma
                      Luxury Management - Major of the Master in International Managment Roma
                      Sperimentazione Clinica: Aspetti regolatori, gestionali e operativi - Major Master Management Salute Roma
                      Horeca Trade Management - Major del Master in Marketing Management Roma
                      Real Estate Finance – Major dell’Executive Master in Accounting & Finance Roma
                      Executive MBA Roma
                      Master in International Management - Milan and Amsterdam Milano
                      Amsterdam
                      Marketing Management – Major of the Executive Master in Marketing Roma
                      Corporate Event: Management, PR and Communication - Major del Master in Marketing Management Roma
                      Milano
                      Master Customer Experience Management – Major of the Master in Marketing Management Milano
                      Food and Wine Business - Major of the Master in Management delle Imprese Creative e Culturali Belluno
                      Roma
                      Amsterdam
                      Entrepreneurship & Start Up - Major of the Master in Digital and Business Transformation Roma
                      Corporate Investment Banking - Major del Master in Financial Management Roma
                      Strategy for Disruptive Growth - Major del Master in Digital and Business Transformation Roma
                      Finanza e Mercati - Major dell'Executive Master in Accounting e Finance Roma
                      Finanza Sostenibile -Major of the Master in Financial Management Roma
                      Management delle Aziende Sanitarie MAS - Major del Master in Management della Filiera della Salute Roma
                      Executive Master in Circular Economy Management Roma
                      Retail e-commerce e Gestione Multicanale - Major del Master in Marketing Management Roma
                      Art Management - Major del Master in Management delle Imprese Creative e Culturali Roma
                      Milano
                      Master in Relazioni Istituzionali Lobby e Comunicazione d’impresa Roma
                      Master Sustainable Entrepreneurship – Major del Master in Entrepreneurship Roma
                      Master Global Health Management - Major del Master in International Management Roma
                      Amsterdam
                      Consulente Legale d’Impresa Roma
                      Tourism Management -Major of Master in International Management Roma
                      Gestione delle Risorse Umane e Organizzazione- Master in Gestione delle Risorse Umane e dei Progetti Roma
                      Milano
                      Sales & Account Management - Major del Master in Marketing Management Roma
                      Belluno
                      Full-Time MBA Roma
                      Part-Time MBA Rome Roma
                      Fintech & Banking - Major dell'Executive Master in Accounting & Finance Roma