The Master’s Degree Programme in Marketing Management – Major in Customer Experience Management at Luiss Business School is a one-year Master of Science equivalent to “Master Universitario di I livello” in accordance with the Italian university system. It provides students with at least 65 ECTS – European Credit Transfer and Accumulation System. At the end of the Programme, the Master’s Diploma “Master Universitario di I livello” will be conferred to participants who have passed exams or others assessment tests envisaged in the study program. Target audience of the Major in Customer Experience Management. The Major in Customer Experience Management is aimed at recent graduates — or those graduating soon — interested in developing competencies in the industry.
Objectives of the Major in Customer Experience Management at Luiss Business school
Today more than ever, customers expect personalized experiences, a “transparent” relationship, efficient delivery and immediate satisfaction.
There is no doubt that through the managerial management of the service it is possible to improve the Customer Experience and generate an advantage in the new competitive arena where product, quality and price are no longer sufficient to have full customer satisfaction. For these reasons, the Major in Customer Experience Management aims at providing a real understanding of the customer and the variables that influence its experience in the multiple interactions with the company. It represents a fundamental requirement for any organization that aspires to become “customer-centric”.
The curriculum of the Major in Customer Experience Management is designed to ensure and support the progressive professional and personal growth of students who benefit from a productive learning experience: lessons, case studies, group work sessions, and a high-level faculty comprised of both academics and professionals.
Career prospects
The programme puts students on career paths in a wide range of organisations in positions such as:
Induction week
The induction week is an introductive week to the Major in Customer Experience Management during which students can settle in and familiarise themselves with life on campus. Ice-breaking labs, seminars, workshops, and presentations allow students to meet their classmates and get a better idea of the services offered by Luiss Business School, as well as curricular and extracurricular activities.
General management
Core courses
Advanced courses
Le selezioni si possono effettuare sia in presenza che a distanza, a seconda delle esigenze del candidato.
Le selezioni si compone di un test logico, un test di inglese e di un colloquio motivazionale
sono previste borse di studio e agevolazioni finanziarie
Attivita legate alla Community Alumni:
Professione Corpo Docente:
Il Master in Customer Experience Management offerto dalla Luiss Business School rappresenta un'opportunità unica per coloro che desiderano eccellere nel settore del marketing e della gestione della clientela. Progettato per fornire una formazione approfondita e multidisciplinare, il master prepara i professionisti ad affrontare e superare le sfide del mercato attuale.
Il corso punta a dotare gli studenti di strumenti avanzati per analizzare e migliorare l'esperienza dei clienti. Attraverso lezioni frontali, case study, lavori di gruppo e la guida di un corpo docente di alto livello, formatosi sia nell'ambito accademico che professionale, verranno esplorate tutte le sfaccettature della Customer Experience.
Il Master in Customer Experience Management apre le porte a numerose opportunità di carriera in diversi ruoli, tra cui: Consulente per l'Esperienza del Cliente, Specialista in Customer Insights e Journey, Gestore delle Relazioni con i Clienti, Specialista in Design dell'Esperienza del Cliente e Manager dell'Esperienza del Cliente.
Le procedure di ammissione prevedono test logici e di inglese, oltre a un colloquio motivazionale. Il Master offre inoltre borse di studio e agevolazioni finanziarie per supportare gli studenti nel loro percorso accademico e professionale.
Il Career Service della Luiss Business School gioca un ruolo cruciale nel connettere gli studenti con il mondo del lavoro, offrendo orientamento, supporto nella costruzione del profilo professionale e opportunità di networking con aziende e professionisti del settore.