The Major in Fashion and Luxury Business from Luiss Business school transforms classrooms in meeting spaces between top professionals in the industries and students. Influential guest speakers provide candidates with quality professional experiences, technical notions and compelling case studies to draw inspiration from. Students are shown a 360° vision of the fashion and luxury business scenes. Students furthermore are presented with explanations of career paths within the industries to inspire and direct candidates to the areas best suited to their inclinations and capacities.
Through the programme, students:
- understand the operating mechanisms in fashion and luxury firms
- comprehend corporate and business strategies
- study how to manage a product portfolio
- learn to analyse retail channels
- become proficient with communication and image tools and techniques
- discover modern key roles operating
Finalità
Career prospects
The programme puts students on career paths in a wide range of organisations to:
- Work within communication and image
- Support operations and supply chain
- Operate in visual merchandising
- Define a digital marketing plan
- Promote product and image brand
- Operate as Luxury and Fashion Advisor
General management
General management courses aim to give all students the necessary business management foundations in order to better understand new concepts that will be introduced during the core and advanced courses. The general management courses provide students with an overview that is highly useful upon entering the job market.
- Strategy
- Accounting & Performance Measurement
- Financial Management
- Corporate Social Responsibility
- Digital & Social Media Marketing
- CRM & Promotion
- Organization and People Management
Core courses
The core courses introduce students to industry-focused concepts that are specific to this major. These courses provide students with the key principles and skills they need to better understand their chosen sector.
- Organisation & People Management in Luxury and Fashion Firms
- Business Models
- Market and Key Players
- Consumer Behaviour in Luxury Industries
- Store Concept and Design
- Brand Strategies
- Operation & Supply Chain Management
- Channel & Distribution Management
- Management Control
- Fashion Law
- Communication
- Fashion History
- Product & Merchandising
- Focus Areas
