The Executive Master’s Degree Programme in Marketing – Major in Marketing Management at Luiss Business School Marketing Management – Major of the Executive Master in Marketing is a highly professional educational programme which aim to provide knowledge and tools to understand, manage and take advantage of the today’s complex competitive environment. Participants will master expertise in marketing, customer management and digital communication, strengthening their strategic vision in order to drive product, brand and company performance. The programme is taught in English
The Executive Master’s Degree Programme in Marketing – Major in Marketing Management allows participants to deepen their expertise in marketing, customer management and digital communication, strengthening their strategic vision in order to drive product, brand and company performance.
Throughout the Master’s Degree Programme, students regularly interact with both academics and professionals with proven experience in the topic covered.
The professionally modelled process is guaranteed by the combination of academic activities, meetings and webinars with leaders and top managers, workshops, individual coaching and career advisory sessions.
Moreover, the most motivated students have the possibility to complete the program with a Luiss Business School partner university.
The Major in Marketing Management prepares professionals to:
The programme lasts 11 months and it is composed of 9 courses: 3 core courses and 6 advanced courses. Courses are held at weekends to ensure professional careers are not disrupted by the educational experience.
Core courses
The core courses introduce students to fundamental pillars of Marketing Management.
Advanced courses
The advanced courses provide students with an in-depth perspective on specific aspects of Marketing Management.
Admission requirements
Le selezioni si possono effettuare sia in presenza che a distanza, a seconda delle esigenze del candidato.
Le selezioni si compone di un test logico, un test di inglese e di un colloquio motivazionale
sono previste borse di studio e agevolazioni finanziarie
Attivita legate alla Community Alumni:
Totali:
Professione Corpo Docente:
Il programma del Master in Marketing Management offerto dalla Luiss Business School rappresenta un percorso formativo d'eccellenza, progettato per fornire conoscenze avanzate e strumenti moderni per interpretare, gestire e sfruttare il complesso ambiente competitivo di oggi. Questo master è ideale per coloro che desiderano perfezionare le proprie competenze in marketing, gestione del cliente e comunicazione digitale, rafforzando la loro visione strategica per guidare performance di prodotto, brand e azienda.
Il Master in Marketing Management ha una durata di 11 mesi ed è composto da 9 corsi, suddivisi in 3 corsi base e 6 avanzati, progettati per fornire una prospettiva approfondita su aspetti specifici della gestione del marketing.
Per essere ammessi al Master è necessario possedere una laurea di primo livello, esperienza lavorativa significativa, fluency in English e una forte motivazione. La Luiss Business School organizza numerose iniziative per favorire l'ingresso nel mondo del lavoro, inclusi counselling di carriera, orientamento al mercato del lavoro, presentazioni aziendali, e tirocini.