The Executive Master’s Degree Programme in Marketing – Major in Marketing Management at Luiss Business School allows participants to deepen their expertise in marketing, customer management and digital communication, strengthening their strategic vision in order to drive product, brand and company performance.
Objectives of the Major in Marketing Management
The Major in Marketing Management prepares professionals to:
- manage and interpret the relationship between company and market in today’s fast-changing environment
- acquire knowledge and methods to design effective product offering
- master traditional and digital communication, discovering tools that support digital and social media management
- acquire fundamentals of marketing strategy, brand management and product management
- understand consumer behaviour and anticipate their needs to stimulate sales and reach excellence in customer and trade management
- master traditional and digital channels, focusing on implications of omni-channel management
- enhance the experience through AR, AI, machine learning and IoT marketing
- manage performance and brand/product steering through loyalty programs
- develop an integrated marketing plan
Target audience
The Executive Master’s Degree Programme in Marketing – Major in Marketing Management is designed for professionals with significant work experience in any field who want to acquire or improve their marketing skills. Potential participants include:
- executive managers
- non-profit organisations managers
- entrepreneurs and startuppers
- business management consultants
- public institution and private sector employees
Finalità
The Major in Marketing Management prepares professionals to:
- manage and interpret the relationship between company and market in today’s fast-changing environment
- acquire knowledge and methods to design effective product offering
- master traditional and digital communication, discovering tools that support digital and social media management
- acquire fundamentals of marketing strategy, brand management and product management
- understand consumer behaviour and anticipate their needs to stimulate sales and reach excellence in customer and trade management
- master traditional and digital channels, focusing on implications of omni-channel management
- enhance the experience through AR, AI, machine learning and IoT marketing
- manage performance and brand/product steering through loyalty programs
- develop an integrated marketing plan
Core courses
The core courses introduce students to fundamental pillars of Marketing Management.
- Course 1: New Marketing Principles and Management
- Course 2: La Product Offering e le Strutture di Mercato
- Course 3: Customer Management
- Course 4: Marketing Planning
Advanced courses
The advanced courses provide students with an in-depth perspective on specific aspects of Marketing Management.
- Course 5: Customer Insight and Customer Behaviour
- Course 6: Advanced Brand and Product Management
- Course 7: Channels and Trade Marketing
- Course 8: Digital Marketing and Communication
- Course 9: Augmented Marketing and CRM
- Course 10: Marketing-to-Performance
