Students enrolled in the Major in Digital Entertainment Business will have the opportunity of choosing a further specialization by selecting one of the following minors to complete their educational path: Script Writing - Audiovisual Production - Culture and Fine Arts. This final part of the programme, together with the Project Work, will take place in Rome, at Luiss Business School’s Villa Blanc Campus, where we have a consolidated experience in Creative and Cultural Industries as well as a strong connection with companies operating in these sectors. Rome has a long-standing reputation as the artistic and cultural capital of Europe and is also home to the largest film production facility in Europe. Moreover, Rome and was appointed (2015) as Unesco “Creative City of Film”. Because of these characterizing aspects of the city, it only makes sense that the more creative part of this Major takes place there.
The Major in Digital Entertainment Business, held in Amsterdam and Rome, offers students the knowledge, skills and mindset that are a prerequisite in entertainment industries characterized by strong emphasis on digital strategy. This prepares them for a career in entertainment companies – such as film companies, broadcasters, movies, and music distribution platforms – that have mastered how to balance art versus commerce, creativity versus technology, and inspiration versus data.
The programme puts students on career paths in a wide range of organisations in the entertainment industries, in positions such as:
Upon completion of this programme, students have:
The Major starts in Amsterdam, at the new Luiss Business School Amsterdam Hub, with a broad training in general business disciplines. These include strategy, marketing, innovation, finance, accounting, and organisation.
students will learn how these general business concepts, theories, and models should be understood in – and can be applied to – the context of the strongly dynamic entertainment industries.
More specifically, students will study topics that are particularly relevant in entertainment industries. These include: Blockbusters, recommendation algorithms, curation, copyright, managing creativity, release strategies, buzz marketing, and cultural policies by governments.
Le selezioni si possono effettuare sia in presenza che a distanza, a seconda delle esigenze del candidato.
Le selezioni si compone di un test logico, un test di inglese e di un colloquio motivazionale
sono previste borse di studio e agevolazioni finanziarie