Digital Entertainment Business - Master in Management of Creative and Cultural Industries

Luiss Business School

Students enrolled in the Major in Digital Entertainment Business will have the opportunity of choosing a further specialization by selecting one of the following minors to complete their educational path: Script Writing - Audiovisual Production - Culture and Fine Arts. This final part of the programme, together with the Project Work, will take place in Rome, at Luiss Business School’s Villa Blanc Campus, where we have a consolidated experience in Creative and Cultural Industries as well as a strong connection with companies operating in these sectors. Rome has a long-standing reputation as the artistic and cultural capital of Europe and is also home to the largest film production facility in Europe. Moreover, Rome and was appointed (2015) as Unesco “Creative City of Film”. Because of these characterizing aspects of the city, it only makes sense that the more creative part of this Major takes place there.

Contatti Website

  • Master di primo Livello
  • Inglese
  • Full time
  • 12 Mesi
  • Edizioni del master
  • Sede
    Iscrizioni
    Partenza
    Fine
  • Roma
    05/feb/2024
  • Amsterdam
    05/feb/2024
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Luiss Business School

            Digital Entertainment Business - Master in Management of Creative and Cultural Industries

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                  The Major in Digital Entertainment Business, held in Amsterdam and Rome, offers students the knowledge, skills and mindset that are a prerequisite in entertainment industries characterized by strong emphasis on digital strategy. This prepares them for a career in entertainment companies – such as film companies, broadcasters, movies, and music distribution platforms – that have mastered how to balance art versus commerce, creativity versus technology, and inspiration versus data. 

                  The programme puts students on career paths in a wide range of organisations in the entertainment industries, in positions such as:

                  • Strategist
                  • Marketeer
                  • (Creative) Producer
                  • Innovation Manager
                  • Business Analyst
                  • Project Manager
                  • Strategy Consultant

                  Upon completion of this programme, students have:

                  • knowledge and understanding of key business and management concepts, theories, and models in the context of the entertainment industries;
                  • the ability to critically assess these concepts, theories, and models by evaluating the extent to which they are applicable to the entertainment industries;
                  • the ability to apply these concepts, theories, and models to specific business cases and company challenges in the entertainment industries;
                  • an understanding of major global trends and how these might affect companies that are active in the entertainment industries;
                  • the ability to report clearly and concisely, both orally and in writing;
                  • the ability to cooperate and communicate constructively in multidisciplinary and international teams.

                  The Major starts in Amsterdam, at the new Luiss Business School Amsterdam Hub, with a broad training in general business disciplines. These include strategy, marketing, innovation, finance, accounting, and organisation.

                  students will learn how these general business concepts, theories, and models should be understood in – and can be applied to – the context of the strongly dynamic entertainment industries.

                  More specifically, students will study topics that are particularly relevant in entertainment industries. These include: Blockbusters, recommendation algorithms, curation, copyright, managing creativity, release strategies, buzz marketing, and cultural policies by governments.



                  Le selezioni si possono effettuare sia in presenza che a distanza, a seconda delle esigenze del candidato.

                  Le selezioni si compone di un test logico, un test di inglese e di un colloquio motivazionale

                  • Valutazione del cv
                  • Test e/o colloquio di lingua
                  • Test di logica e/o psico-attitudinali
                  • Colloquio individuale motivazionale
                  Frequentare questo master ha un costo di € 18000 Incl. IVA.
                  Si, sono previste borse di studio

                  sono previste borse di studio e agevolazioni finanziarie

                  Lo staff del Career Service organizza numerose attività in momenti diversi dell’anno accademico al fine di approfondire la conoscenza dei profili degli studenti e indirizzarli verso le opportunità e le aziende più in linea con le loro aspirazioni.I servizi e le iniziative includono: career counselling: supporto nella costruzione del proprio profilo professionale; orientamento al mercato del lavoro: definizione del proprio percorso professionale e del proprio “online personal brand”, simulazioni di colloqui, negoziazione dell’offerta; presentazioni aziendali: conferenze, testimonianze e meeting con manager ed executive per conoscere le aziende e i settori in cui operano; employer engagement: sviluppo di partnership strategiche con le aziende attraverso attività ad hoc di Talent Acquisition, Employer Branding e Networking; e-career book: curricula degli studenti disponibili online per aziende e istituzioni alla ricerca di nuovi talenti; tirocini: dall’aula all’inserimento nel mondo del lavoro. Il Career Service supporta gli studenti nell’identificazione di opportunità di tirocinio da svolgersi alla fine della fase d’aula del Master.
                  • Job posting
                  • Book e/o database dei diplomati
                  • Sondaggio occupazionale ex-allievi
                  • Risorse multimedia: links/e-books
                  • Sportello dedicato
                  • Assessment tool (punti di forza, match con aziende, attitudinietc.)
                  • Risorse per avvio start up
                  • Inoltro cv alle imprese
                  • Opportunità internazionali
                  • Presentazioni aziendali
                  • Careerday
                  • Stesura CV
                  • Individuazione aziende per stage
                  • Seminari di orientamento
                  • In-company training
                  • Tecniche di job hunting
                  • Preparazione al colloquio
                  • Affiancamento nei contatti con le aziende
                  • Monitoraggio qualità del tirocinio
                  Attivita legate alla Community Alumni:
                  • Associazione ex-allievi
                  • Presenza su social network
                  • Ex-allievi nel corpo docente
                  • Incontri con ex-allievi
                  • Tavole rotonde
                  • Reunion
                  • Sondaggi
                  • Annuario
                  • Accesso a servizi bibliografici
                  • Newsletter
                  • Blog/Gruppi di discussione
                  • Directory degli ex-allievi
                  • Business e sport club
                  • Convenzioni per corsi executive

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                  Professione Corpo Docente:

                  70%
                  Docenti universitari
                  25%
                  Professionisti
                  5%
                  Manager
                  * I dati potrebbero essere relativi alla Scuola e non al Master