The Major in Digital Entertainment Business, held in Amsterdam and Rome, offers students the knowledge, skills and mindset that are a prerequisite in entertainment industries characterized by strong emphasis on digital strategy. This prepares them for a career in entertainment companies – such as film companies, broadcasters, movies, and music distribution platforms – that have mastered how to balance art versus commerce, creativity versus technology, and inspiration versus data.
The programme puts students on career paths in a wide range of organisations in the entertainment industries, in positions such as:
- Strategist
- Marketeer
- (Creative) Producer
- Innovation Manager
- Business Analyst
- Project Manager
- Strategy Consultant
Upon completion of this programme, students have:
- knowledge and understanding of key business and management concepts, theories, and models in the context of the entertainment industries;
- the ability to critically assess these concepts, theories, and models by evaluating the extent to which they are applicable to the entertainment industries;
- the ability to apply these concepts, theories, and models to specific business cases and company challenges in the entertainment industries;
- an understanding of major global trends and how these might affect companies that are active in the entertainment industries;
- the ability to report clearly and concisely, both orally and in writing;
- the ability to cooperate and communicate constructively in multidisciplinary and international teams.
The Major starts in Amsterdam, at the new Luiss Business School Amsterdam Hub, with a broad training in general business disciplines. These include strategy, marketing, innovation, finance, accounting, and organisation.
students will learn how these general business concepts, theories, and models should be understood in – and can be applied to – the context of the strongly dynamic entertainment industries.
More specifically, students will study topics that are particularly relevant in entertainment industries. These include: Blockbusters, recommendation algorithms, curation, copyright, managing creativity, release strategies, buzz marketing, and cultural policies by governments.
