Master in Fashion & Luxury Management - Major Luxury Luiss Business School - Divisione di Luiss Guido Carli

The uniqueness of the Luxury industry and all its segments rely on the fact that luxury products and services require to be promoted and distributed with different logics. Luxury products have to target specific niches of the market that are willing to pay more for them. Luxury industry, even during the global economic crisis, did not just survive but it continued to show a stable unexpected growth (Bain report, 2015). The overall market exceeded €1 trillion in 2015 and personal luxury goods ballooned to more than €250 billion in 2015, more than tripling over the past 20 years. This represents a 13% growth over 2014.Italy is the first European market with a value of 17,3 billion Euros for the personal luxury goods segment. US is the first market and alone accounts for 78,6 billion Euros. It is the largest global market, bigger than the next four combined together (Japan, China, Italy, France).

Contatti Website

  • Master di primo Livello
  • Inglese
  • Full time

Master in Luxury Management will provide participants with skills and competencies required to become a key figure within this industry. Italy represents one of the main locus for luxury industries, especially when it comes to some sectors such as fashion, luxury cars, yachts and luxury hospitality. However, because of the exponential growth of the emerging markets, the luxury industry continues to flourish. Almost half of the total number of luxury consumers is based in emerging markets and the Chinese luxury market is the main driving force of this phenomenon. LUISS Master in Luxury Management will give the right attention to these processes to allow participants to acquire a deeper knowledge of these markets.

In addition, Master in Luxury Management has selected the best lecturers from several luxury segments providing participants with a fruitful learning experience. Thanks to their strong work background, the lecturers will train students with a practical and efficient approach that will result in group projects, case studies and role playing enabling each participant to practice directly the work done in the luxury businesses.

What you will learn:

  • Understand the operating mechanisms in the various Luxury segments and in the Luxury industry as a whole
  • Comprehend corporate and business strategies
  • Discover the modern key figures operating in the Luxury industry and develop competencies and skills to access those jobs
  • Manage the product portfolio and analyse distributional channels
  • Become proficient with communication and image tools and techniques
Finalità

Luxury segments are unique in their features and they represent a relevant component of the overall economy worldwide. Market data show the impressive growth of the industry in the last years, despite the economic crisis.

After the course, you will be able to:

  • Operate as Luxury Advisor;
  • Promote Luxury products and brand image;
  • Became a Retail or Wholesale Manager;
  • Support Operations and Supply Chain;
  • Work as Press Agent;
  • Define a Luxury Communication plan

Luxury Management, one of the LUISS Business School Master of Fashion & Luxury Management majors, is a one year first level Master Degree Programme (60 ECTS). The curriculum is formed by 1500 hours (4 days per week, from 9am to 6pm), composed by core courses, specialised courses (one for each segment of the luxury industry), and laboratories. Furthermore, LUISS Master of Luxury Management offers project activities and guest lectures organized by the LUISS Creative Business Center.

The teaching methods are designed to support students’ professional growth, balancing managerial and creative subjects. To achieve these aims, the faculty is composed of professionals who play a crucial role in the management of luxury industries both in Italy and abroad.

  • Aula internazionale
  • Docenti internazionali
  • Lezioni in lingua straniera 100%
Requisiti per essere ammessi:
  • Laurea primo livello
  • Laurea Magistrale/Specialistica/Vecchio ordinamento
  • Laureandi
Costo del master: 14000 Esente IVA
  • Servizio navetta
  • Laboratorio
  • Accesso wifi
  • Accessibilità disabili
  • Mensa/Buoni Pasto
  • Attività culturali
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Luiss Business School - Divisione di Luiss Guido Carli

Master in Fashion & Luxury Management - Major Luxury

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  • Roma - Italia 01 ottobre 2018

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