Luxury goods, fashion and lifestyle represent one of the most important areas of Italian excellence. Our international Master in Luxury Management provides students with knowledge and capabilities required by firms in the luxury industry.
Objectives:
- train students with a multidisciplinary foundation by bringing together creativity with the ability to interpret and foresee business trends
- provide students with opportunities to learn from experience of professionals working in the luxury good sector as well as develop future networks in the luxury good market
- provide practical applications of the concepts learned in class through project work, company visits and study tour
Finalità
Our Master in Luxury Management provides students with technical knowledge and managerial capabilities required to build a career in the luxury industry. It provides students with opportunities to learn from the experience of managers and professionals working in the luxury goods market, as well as to intern in important companies and develop a lasting network in the sector.
Payment methodsFunding and scholarshipAdmission MethodContatti
PROGRAM
6 months of classroom and workshops + 6 months of internship
- The concept of luxury across the world
- Made in Italy: yesterday, today and tomorrow
- New consumers of luxury goods
- The fashion, luxury and lifestyle industry
- Value chain, buying and economics
- Marketing and brand management
- Commercial policies and management of luxury retail stores
- Communication, press office and events
- Web & new media: digital and social media marketing
- E-commerce and e-tailing
Conseguimento del diploma di fine Master al superamento di:
• verifiche periodiche
• 6 mesi di stage previsti al termine delle lezioni in aula
