A designer conceives products addressed not only to a potential market, but also to the society that has its own consumer rituals and manners. The Master’s course provides an overall experience in product design, from the preliminary concept to its refinement, from physical and digital representation to the communication of the project. The educational approach stresses the experience provided to the user and the broader meaning of the product as the designer must also control the impact that his product will have on a social and environmental level. Students are proposed an open, interdisciplinary methodology that values their own cultural background and emphasizes the role of dialogue and mutual exchange in the creative process. The association with major industrial partners has the purpose of perfecting the education by providing students with challenging tasks that allow them to face the relationships with business and organizations in a mature way. Technical training is emphasized to build up solid professional groundings. The result of this work is translated into high quality education with a professional orientation.
-colour, material and finishing
-History and Culture of Design
-Materials and Technologies
-Advanced Visualisation Techniques
-Professional Empowerment (a specific workshop is focused on the development of a portfolio and of other supports of personal branding)
The Master lasts 15 months (from
October to December of the following
year, with a summer break in August).
Attendance is full time. The total
workload of the course corresponds
to 1500 hours/student encompassing
lessons, class exercises, internship and
At the end of lessons, students start
a three-month internship at companies
or professional firms in the field.
The Master’s course is held in English.
The Master’s course in Web and Digital
Design is organized in collaboration
with the Milan based IULM University
and award academic degree certificates
and credits under the ECTS system.
After successful completion of the
Master programmes, qualifiable
students that have matriculated at SPD
and IULM, will be awarded with the
first level University Master Diploma
recognised by the Italian Ministry of
Education, University and Research
and corresponding to 60 ECTS credits.
- Aula internazionale
- Docenti internazionali
- Lezioni in lingua straniera 100%