IED TORINO - MAKING OF HONDA TOMO - 89th GENEVA INTERNATIONAL MOTOR SHOW

MAKING OF HONDA TOMO - IED MASTER - TRANSPORTATION DESIGN a.y. 2017-2018Tomo is the thesis project produced by the 13 students of the two-year Master in Transportation Design at IED Torino.Just like in an automotive design centre, the Japanese company asked students to work on a brief, Honda next "fun" driving, with the aim of designing what they think should be the ideal means of transport for young people in the next six years. Months of planning and extensive research on key values like friendship, fun driving and respect for the environment led to the creation of Tomo, an electric concept car halfway between a smart device and a mobility tool that combines the needs of free time leisure outside the city with the demands of working in an urban setting. Tomo was designed for a new market segment where age doesn't count. It aims to attract the interest of new generations who increasingly have a non-traditional occupation, who want to experience their car in a fun and useful way.

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