Master in International Management - Major in Global Marketing Management

The Major in Global Marketing Management of the Master in Marketing Management offers an immersive journey across Rome, Amsterdam, Dubai, three global hubs where innovation, strategy, and creativity meet. This international learning experience allows students to explore marketing and business from multiple cultural and economic perspectives, developing the flexibility and mindset required to thrive in a constantly evolving global landscape.

Throughout the programme, participants are challenged to think beyond borders — to understand consumers in diverse markets, to design strategies that balance global consistency with local relevance, and to lead brands with authenticity and purpose.
The dynamic environment of each city adds a unique layer of insight: Rome brings strategic vision and managerial foundation; Amsterdam embodies creativity, sustainability, and a global marketing mindset; Dubai fosters innovation and a forward-thinking approach to digital transformation.

By combining rigorous academic training with real-world exposure and cross-cultural collaboration, the Major shapes professionals ready to interpret global trends, anticipate change, and lead international marketing initiatives with impact.

Graduates emerge as adaptable, data-savvy, and creative leaders, equipped to design marketing strategies that resonate across markets and cultures — wherever their career takes them

Career prospects

• Global Brand Manager
• Digital Marketing Strategist
• International Business Developer
• Marketing Analyst
• Communications Specialist in multinational corporations

During the Master’s Degree Programme, students receive constant support from the Career Service Office that helps them increase their employability and find a curricular internship.

The curriculum of the Master’s Degree Programme in Marketing Management Major in Global Marketing Management is designed to ensure and support the progressive professional and personal growth of students who benefit from a productive learning experience: lessons, case studies, group work sessions, and a high-level faculty comprised of both academics and professionals.

General Management

General management courses aim to give all students the necessary business management foundations in order to better understand new concepts that will be introduced during the core and advanced courses. The general management courses provide students with an overview that is highly useful upon entering the job market.

• Strategy
• Accounting
• Finance
• Business Law
• Organization & People Management
• Basics of Marketing
• Marketing Metrics
• Economics of Strategy

Core courses

The core courses introduce students to industry-focused concepts that are specific to this major. These courses provide students with the key principles and skills they need to better understand their chosen sector.

• Market Research for International Expansion
• Business Strategies for International Markets
• Managing and Localizing Global brands
• AI-Driven Marketing-Tools for Global Success
• Digital Marketing
• B2B Marketing and Customer Relationship Management (CRM)
• Omnichannel International Strategies
• gLocal Advertising
• Sales and Negotiation Strategies in Global Markets

Elective Courses

• Students will choose 3 of the following courses to complete their study plan
• Global Products & Innovation Management
• Global Leadership in a Connected World
• Consumer Psychology Empowered by AI
• Sustainable and Ethical Marketing
• Luxury Marketing & High-Net-Worth Consumer Strategies

E' previsto il rilascio di un attestato di partecipazione al corso.

• Aula internazionale
• Docenti internazionali
• Lezioni in lingua straniera 100%

• Laurea primo livello