Master in Cultural Heritage: creativity, innovation and management Università Cattolica del Sacro Cuore

Classes are scheduled from Monday to Friday, in the morning session (9.30 -12.30) and in afternoon session (14.00- 17.00).Classes will take place from January to June in Florence, at Studium Florentinum, the ancient Florence Academy founded in 1321 still owned by the Opera di Santa Maria del Fiore, in the campus in Piazza San Giovanni, 7 in the beating heart of the city.Active attendance is mandatory. A minimum of 75% attendance is required.Field Project (3 months Internship and 1 month Project Work) will take from June to September/DecemberGraduation will be in January 2019.

Ufficio Master Website

  • 0272343860
  • Master di primo Livello
  • Inglese
  • Full time
  • 1500 Ore
Finalità

The master offers a solid foundation in management with specific attention to the historical-artistic and tourism sectors supporting innovation, creativity and business development.

1. Introductory web-based courses

2. Core courses (420h)

3. Field project

4. Final boot camp

Introductory upgrade web-based courses (e-learning mode)

  • History of Western and Italian art
  • Tourism context
  • Accounting basic principles
  • Introduction to business administration
  • Introduction to marketing

Core courses  (420h)
History of art and cultural heritage

  • Conservation and Innovation in Cultural Heritage
  • Santa Maria del Fiore and Cathedral construction sites
  • Museology and Museo dell’Opera del Duomo
  • Art, society and communication in the Italian Renaissance
  • Sustainability, maintenance, restoration management and programming
  • Cultural heritage in UE law

Management

  • Business strategy
  • Accounting and finance
  • HR management and service management
  • Marketing, communications and place branding
  • Intercultural management
  • Operation and logistics
  • Soft skills: negotiation, communication and leadership

Creativity, innovation & tourism

  • Introduction to creative industries, innovation and tourism
  • Landscape and cultural heritage in creative industries
  • Service design in creative industries
  • Management of creative destination
  • Event design in creative industries

Field project

  • Internship (3 months = 420h)
  • Project work (1 month = 140h)

Final boot camp (32h)

Costo del master: 15000 Esente IVA
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Università Cattolica del Sacro Cuore

Master in Cultural Heritage: creativity, innovation and management

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