The Master degree in Food Design develops the necessary skills to give a creative contribution to an increasingly growing sector, of which Italy constitutes one of the main benchmarks known worldwide. It is an opportunity not only for students holding a degree in design, marketing and communication, but also for managers and professionals working in the field. The programme combines a focus on food-related markets with the design approach and methodologies. This creates a food designer who is able to manage the design:
– of processes, methods and spaces where products are processed, distributed and consumed;
– of food in terms of its aesthetics, communication and representation;
– of equipment and tools used to prepare and consume food;
– of all the communication activities implemented for the promotion of food products.
The academic activities encompass lessons, design workshops and seminars with the leaders of the food and agriculture industry and of the design field: entrepreneurs, managers, journalists, food critics, designers, architects, publishers and chefs. The structure of the course also comprises visits to food companies, concept stores, restaurants as well as important gastronomic fairs and events. After the end of the course, students will have an internship experience in a company, agency or firm working in the field. The Master is held in collaboration with important companies and firms of the food industry.
The Master’s starts in November 13th 2019. It includes 580 hours of lessons and a three-month internship. Attendance is compulsory. The total workload of the course corresponds to 1500 hours/student encompassing lessons, class exercises, internship and individual study.
-Module 1 THE FOOD AND AGRICULTURE SYSTEM-
Module 2 FOOD SCIENCE-
Module 3 WINE AND FOOD CULTURE-
Module 4 FOOD MARKETING & COMMUNICATION-
Module 5 FOOD EXPERIENCE-
Module 6 FOOD DESIGN-
Module 7 FOOD DESIGN: DESIGNING FOOD AND OBJECTS-
Module 8 FOOD DESIGN: THE PLACES OF FOOD-
Module 9 FOOD DESIGN: PACKAGING-
Module 10 FOOD SERVICE DESIGN-
Module 11 FOOD DESIGN AND TOURISM
The Master’s course in Web and Digital
Design is organized in collaboration
with the Milan based IULM University
and award academic degree certificates
and credits under the ECTS system.
After successful completion of the
Master programmes, qualifiable
students that have matriculated at SPD
and IULM, will be awarded with the
first level University Master Diploma
recognised by the Italian Ministry of
Education, University and Research
and corresponding to 60 ECTS credits.