Corporate Communication

he Master aims to provide participants with comprehensive and high level training which effectively combines the academic expertise of university professors in the field of corporate communication with the professional skills of communication managers belonging to some of the main global companies and communication agencies.

Classes develop a managerial and pragmatic approach and imply an active participation of the students who are involved in the discussion of business cases, in the implementation of strategic and operational documents such as communication plans, media plans and creative briefs, in the implementation of a final individual project work where students can make good use of the skills acquired during the Master and the internship

The course begins on November 21st, 2011 and runs until November 3rd, 2012 (lessons are interrupted during Christmas, Eastern, and Summer breaks).

The course ends with an internship lasting at least 400 hours.

The closing ceremony is scheduled for April 2013.

5 hours per day for 3 days a week - Tuesday to Thursday

nal exams at the end of each course and a final project work are due in order to get the Diploma, which will be obtained by the students after passing all the exams, the internship and the final project work

Courses

Corporate communication

Businessto- Business communication

Consumer behaviour

Brand management

Market insights & Account management

Internal communication & Employer branding

Corporate & marketing public relations

Advertising creative & media strategy

 Interactive marketing communications

Qualitative & quantitative market research

Oral and written presentations

EU business language course

Eastern culture and language course

Stage and Project work

• Laurea breve

Esperienza Professionale: Non necessaria

Criteri di valutazione delle candidature:

• Colloquio individuale motivazionale
• Lettera di motivazioni
• Test e/o colloquio di lingua
• Valutazione del cv
• Valutazione del portfolio

• Abbonamento mezzi di trasporto pubblico
• Accessibilità disabili
• Accesso internet e/o wifi
• Biblioteca
• Mensa

Sono previste borse di studio

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